Toly Products has received the 2014 Luxury Packaging Award in the Cosmetics & Personal Care category for the state-of-the-art Airlift Pump System the company designed for GENEU, the cutting-edge “cosmeceuticals” company Dr. Wong has created.
The Luxury Packaging Awards highlight the best new packaging designs and innovations worldwide and are sponsored by Packaging News, the industry’s leading trade publication.
GENEU’S airlift pump system is a refillable pack available in three colors: pearlescent white, gunmetal grey and black. The airlift pump system “houses two personalized refill packs with a magnetic closure and its’ heavy weight gives the pack that ultra-luxurious feel,” according to the packaging designer.
Five criteria were used to judge the entries in the awards competition, including the quality and innovation in graphics, decoration, shape and structure; functionality; how the package stands out on the shelf; how the packaging adds value to the brand; and the luxury feel of the package.
The Award was presented to Dr. Wong on September 29, 2014 in London.